How to Follow a Company in Sales Navigator

Ever tried to follow a company on LinkedIn but got tangled up in all the options? You're not alone. Navigating Sales Navigator can feel like a maze, especially when you're aiming to keep tabs on your target companies.

In this article, we'll:

• Show you step-by-step how to follow a company on LinkedIn's Sales Navigator
• Explain how to use advanced search and filters to find potential leads
• Share tips on managing your network and boosting your lead generation efforts

Let's jump in and simplify your sales journey!

How to follow a company on LinkedIn?

So, you're wondering how to follow your company or any LinkedIn company on Sales Navigator? It's pretty straightforward once you know where to look.

Here's what you need to do:

1. Log into your LinkedIn account.
2. Search for the company you're interested in.
3. On the account page of the company, find the Follow button.
4. Click the Follow button to start receiving updates from that company.

Easy, right? This way, their posts and updates will appear in your feed, keeping you in the loop.

Pro Tip: Use the Follow feature to keep an eye on your competitors' company activities on LinkedIn.

What is Sales Navigator used for?

Sales Navigator is LinkedIn's premium tool designed to supercharge your lead generation efforts. It's a game-changer for any sales team looking to connect with potential clients.

With LinkedIn Sales Navigator, you get access to advanced features like:

• Advanced search capabilities
• Customized lead recommendations
• Enhanced sales navigator filters to narrow down your search criteria

It helps you find the right people and companies, making your outreach more effective.

Pro Tip: Leverage sales navigator profile scraper tools like Pronto to streamline your prospecting process.

How to filter leads in Sales Navigator?

Filtering leads in Sales Navigator is all about honing in on your ideal prospects. Here's how to make the most of those powerful sales navigator filters:

1. Navigate to the Advanced Search page.
2. Select Lead Filters or Account Filters depending on your target.
3. Set your search criteria like industry, company size, or seniority level.
4. Filter companies based on specific parameters relevant to your sales strategy.

This helps you create a refined list of potential leads that match your ideal customer profile.

Pro Tip: Save your searches to stay updated on new leads matching your search criteria by setting up sales navigator alerts.

How to see who follows my company?

Curious about who's keeping tabs on your company? Here's how you can see your company followers on Sales Navigator:

1. Go to your company page on LinkedIn.
2. Click on the 'Admin tools' dropdown and select 'Analytics'.
3. Here, you'll find information about your company followers.

While LinkedIn doesn't provide a list of individual followers due to privacy policies, you can get insights into follower demographics. Additionally, you can check 'Viewed your profile' to see potential leads who've shown interest.

Pro Tip: Engage with those who've followed your company by sharing valuable content and updates to nurture potential leads.

What are the benefits of following a company?

When you follow a company on LinkedIn, you gain access to their latest updates and company news. This keeps you informed and helps you engage more meaningfully.

Benefits include:

• Staying updated on product or service launches
• Identifying potential leads through employee posts and activities
• Receiving tailored lead recommendations based on your interests

This proactive approach enhances your lead generation strategy.

Pro Tip: Use the information from company news to tailor your outreach and show genuine interest in their developments.

How to manage my network on LinkedIn?

Managing your network effectively is key to successful sales efforts. Here's how to do it:

1. Go to 'Manage my network' on LinkedIn.
2. Review your connections and categorize them using tags.
3. Update your LinkedIn profile to reflect your current position and expertise.
4. Analyze your connections' company details like department headcount to identify opportunities.

Regularly engaging with your network helps maintain relationships and uncover new leads.

Pro Tip: Personalize your outreach by referencing mutual connections or shared interests to build rapport.

How to use advanced search in Sales Navigator?

The Advanced Search in Sales Navigator is a powerful way to find the right prospects. Here's how to utilize it:

1. Access the Sales Navigator Advanced search.
2. Use search/filters like industry, geography, and seniority level.
3. Apply keyword filters to narrow down results.
4. Leverage Boolean search techniques for more precise queries.

This refined approach saves time and enhances the quality of your lead lists.

Pro Tip: Combine multiple criteria in your advanced search to zero in on your ideal customer.

What are the best practices for lead generation?

Effective lead generation is all about strategy. Here are some best practices:

• Define your buyer persona to understand who you're targeting.
• Use Sales Navigator to build accurate lead lists of target people.
• Personalize your outreach to make genuine connections.
• Track and measure your outreach efforts for continuous improvement.

Consistent and thoughtful approaches lead to better results.

Pro Tip: Regularly update your lead lists and adapt your strategy based on what's working.