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Ever tried to find a needle in a haystack? That's what searching for the ideal customer can feel like on LinkedIn without the right tools. But what if I told you there's a way to turn that haystack into a neatly organized stack of needles? Enter sales navigator filters. In this guide, we're diving deep into how you can optimize your prospecting game and connect with the right people faster.
- Understand what sales navigator filters are and how they work.
- Learn how to use them effectively to find your target people.
- Discover the best filters for lead generation and account targeting.
What are sales navigator filters?
So, you're wondering, "What exactly are sales navigator filters?" Well, think of them as your personalized matchmaking tool on LinkedIn's Sales Navigator. These filters help you narrow down your search to find the people and companies that match your ideal customer profile (ICP).
With over 740 million LinkedIn profiles, the basic search just won't cut it. That's where advanced search filters come into play. They allow you to filter by various parameters like company size, job title, industry, and even company headcount growth. This way, you spend less time sifting through irrelevant profiles and more time engaging with high-quality leads.
Pro Tip: Using sales navigator filters effectively can increase your prospecting efficiency by up to 50%!
Some key filters include:
- Lead filters: Focus on individual profiles based on criteria like job title and seniority level.
- Account filters: Target companies using parameters like company size and annual revenue.
- Advanced search filters: Use Boolean search to include or exclude specific terms.
How to use sales navigator filters?
Now that we've covered what they are, let's get into the nitty-gritty of using sales navigator filters. First off, navigate to your Sales Navigator dashboard. You'll find the search filters prominently displayed.
Pro Tip: Combining multiple filters can help you narrow down your search to a hyper-targeted list of prospects.
Here's how you can apply them:
- Click on Advanced Search in the top menu.
- Select whether you want to search for Lead or Account.
- Apply filters based on your criteria:
- Location
- Industry
- Company Headcount
- Seniority Level
- Job Title
- Review your search results and save your leads to Lead Lists or accounts to Account Lists.
The filter helps you streamline your prospecting by focusing on leads that are most likely to convert. And don't forget, you can always adjust your filters based on the performance of your outreach.
What are the best filters for leads?
Alright, let's talk about the best filters that can supercharge your lead generation. Selecting the right lead filters is crucial for connecting with your ideal customer.
Pro Tip: Use the Seniority Level filter to target decision-makers like managers and directors.
Top filters to consider:
- Company Headcount: Helps you identify companies based on size.
- Seniority Level: Targets people at specific levels in a company.
- Job Title: Finds individuals with specific roles.
- Geography: Focuses on a particular region or city.
- Industry: Targets a specific business sector.
By combining these filters, you can create a highly targeted lead search that aligns perfectly with your buyer persona.
How to create lead lists with filters?
Creating organized lead lists is a game-changer for your sales workflow. Once you've applied your filters and have a list of prospects, it's time to save them.
Pro Tip: Use Saved Searches to receive alerts when new prospects meet your criteria.
Steps to create lead lists:
- From your search results, select the leads you want to save.
- Click on "Save to Lead Lists".
- Name your list something memorable like "Tech CEOs in San Francisco".
- Access your lists anytime from the Lead Lists tab.
Don't forget to utilize saved accounts for tracking entire companies that fit your ICP.
What is the purpose of account filters?
While lead filters focus on individuals, account filters help you target companies. They're essential when your sales strategy involves account-based marketing.
Pro Tip: Use the Company Headcount Growth filter to identify companies that are expanding rapidly.
Key account filters include:
- Company Size: Filter by the number of employees.
- Annual Revenue: Target companies with specific revenue ranges.
- Company Type: Public, private, non-profit, etc.
- Headquarters: Focus on companies based in certain locations.
- Industry: Narrow down by sector.
Using these filters allows you to focus your efforts on companies that are more likely to be interested in your product or service.
How to optimize sales navigator searches?
Optimization is the name of the game. To get the most out of Sales Navigator, you need to fine-tune your searches.
Pro Tip: Leverage Boolean search to include or exclude specific keywords for more precise results.
Here are some tips:
- Use Boolean Operators: AND, OR, NOT can refine your search.
- Utilize the Keyword Filter: Target profiles that mention specific terms.
- Exclude Unwanted Prospects: Use the "NOT" operator to remove irrelevant leads.
- Save Your Searches: So you don't have to redo filters every time.
- Monitor Lead Activity: Keep an eye on updates from your saved leads.
Optimization ensures that you're not just working hard but working smart, focusing on leads that matter.
What are the unique features of sales navigator?
Besides the standard filters, Sales Navigator offers some unique filters and features that can give you a competitive edge.
Pro Tip: Utilize the "Posted on LinkedIn" filter to find leads who are actively engaging on the platform.
Unique features include:
- TeamLink: Expands your network by showing connections through your team.
- Spotlight Filters: Identifies leads who have recently changed jobs or have been mentioned in the news.
- Buyer Intent Signals: Indicates who is actively interested in your sector.
- Custom Lists: Create personalized lists for targeted outreach.
- CRM Integration: Sync Sales Navigator with your CRM systems for seamless workflow.
These features help you uncover hidden opportunities and connect with prospects more effectively.
Pro Tip: Incorporate sales navigator hacks to maximize your efficiency and results.
Conclusion
Mastering sales navigator filters is like having a superpower in the world of sales prospecting. By leveraging these tools, you can precisely target your ideal customers, save valuable time, and ultimately close more deals. Remember, the key is to continuously test and refine your approach. And if you're looking to take it a step further, platforms like Pronto can supercharge your efforts with advanced features and integrations.
Happy prospecting!
Additional Resources
For more insights and tips, check out these articles:
- sales navigator boolean search
- can we filter annual sales in sales navigator
- linkedin sales navigator relationship mapping
- sales navigator alerts
- sales navigator teamlink
- sales navigator hacks
- how to use linkedin sales navigator for recruiting
And if you're curious about the best tools to enhance your LinkedIn prospecting, don't miss out on Pronto—the best linkedin sales navigator scraper in the market.
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