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What if your content could track who's reading it — and what they're doing with it?
If you want to engage smarter, track deeper, and close faster, you’re going to love LinkedIn Sales Navigator Smart Links. This feature does more than just send files — it turns your content into a powerful sales intelligence tool.
Here’s what you’ll learn:
✅ What Smart Links are and why they matter?
✅ How to create and share them the right way?
✅ How to track engagement and boost buyer interactions?
Let’s unlock a smarter, cleaner way to do outreach.
What are LinkedIn Sales Navigator Smart Links?
Think of Smart Links as your content delivery, tracking, and engagement tool — all rolled into one.
This feature is available only with the Sales Navigator Advanced and Advanced Plus plans — made for sellers who want to know what happens after they hit send.
Smart Links allow you to package and share content in a single, trackable link. Whether it's pitch decks, product brochures, or any other sales materials, you can send them all through one unique link.
Pro Tip: Using a single Smart Link makes it easier for prospects to access multiple pieces of content without cluttering their inbox.
How to create a Smart Link?
Building a Smart Link takes less than five minutes. Here’s how:
1️⃣ Navigate to the Smart Links tab in your Sales Navigator account.
2️⃣ Click on "Create a Smart Link".
3️⃣ Upload the content you want to share.
4️⃣ Once uploaded, a unique link is generated for you to share.
You can then insert your Smart Link into an InMail message, email, or any other channel you prefer.
Pro Tip: Make sure to personalize your message when you send out the Smart Link to increase engagement.
How to track engagement with Smart Links?
Here’s where it gets interesting. Smart Links show you who viewed your content, how long they spent on it, and what they looked at most.
To check engagement:
1️⃣ Go back to your Smart Links tab.
2️⃣ Select the Smart Link you've shared.
3️⃣ Review the engagement metrics provided.
Pro Tip: Use these insights to tailor your follow-up messages and interact with your prospects in a more meaningful way.
How to use Smart Links in outreach campaigns?
Want to make your outreach campaigns land better? Let Smart Links do the heavy lifting.
Here’s how to work them into your strategy:
1️⃣ Add the Smart Link to your InMail or email messages.
2️⃣ Use the insights gained to refine your Sales Navigator workflow.
3️⃣ Follow-up based on how prospects interact with your content.
Pro Tip: Combine Smart Links with personalized messages for maximum impact in your outreach campaigns.
What are the benefits of Smart Links?
Why bother with Smart Links? Simple — they give you:
📊 Powerful analytics to understand prospect engagement
🚀 Streamlined sharing of sales content
🎯 Ability to identify key stakeholders in the buying process
⚡️ Enhanced buyer engagement with real-time data
It’s smarter selling, with better timing and tighter targeting.
What content can be shared using Smart Links?
Anything that sells — and anything that educates.
Here’s a variety of content types you can include:
📊 Pitch decks & product demos
📝 Case studies & whitepapers
🎥 Videos, webinars, or explainer clips
🧾 Brochures, datasheets, and pricing info
This versatility allows you to tailor the content to the specific needs of your prospects.
How to improve buyer engagement with Smart Links?
Buyer engagement isn’t about guessing — it’s about timing and relevance.
Smart Links give you real-time behavior data on how prospects are engaging with your content, so you can:
👀 Use viewing data to identify highly engaged prospects.
🧭 Follow-up promptly with additional content or meetings.
📊 Customize your approach based on the insights gained.
Pro Tip: High buyer engagement often indicates readiness to move forward. Use this opportunity to close the deal.
What is the cost of LinkedIn Sales Navigator?
Want Smart Links? Here’s what it’ll cost.
If content sharing and lead insights are part of your strategy — Advanced pays for itself fast.
Expand Your LinkedIn Sales Strategy Beyond Smart Links
Curious about LinkedIn prospecting beyond Smart Links? Check out this LinkedIn for Sales Prospecting guide to build a stronger strategy.
Remember, tools like Smart Links are here to make your outreach smoother, faster, and smarter.
Companies like Pronto are already transforming the way sales teams use LinkedIn — and it’s working.
Pro Tip: Investing in the right tools can significantly impact your sales success. Consider what features are most beneficial for your team's needs.
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