How to Sign Up for Sales Navigator

Nicolas Fernandez
🦁 Expert Growth, Outbound & AI : +10k meetings booked | 153 customers

Sales struggle with one thing: getting in front of the right people. Sales Navigator fixes that, helping you build stronger relationships and maximize your sales efforts.

But:

✅ How to access and sign up?

✅ What is really Sales Navigator?

✅ How to use it effectively?

Meme about cold emails vs. LinkedIn Sales Navigator for better lead generation and sales

How to Sign Up For Sales Navigator?

If you're part of more than one Sales Navigator account, you'll be asked to choose which one you want to use.

First-time access:

When you're given access to Sales Navigator, you’ll get an email invite. Click the link in the email — it’ll take you to the login page. The first time you log in, you'll go through a quick onboarding setup.

After that:

You can log in anytime at the Sales Navigator login page. Use the same email and password as your LinkedIn account.

If you’re already logged into LinkedIn, you’ll go straight into Sales Navigator without having to re-enter your details.

To access Sales Navigator from LinkedIn:

1️⃣ Go to linkedin.com.

2️⃣ Click the 🧭 Sales Navigator icon in the top right corner.
– If you don’t see it, click the Work grid icon and choose Sales Navigator from the menu.

3️⃣ Enter your LinkedIn email and password (if asked).

4️⃣ Click Sign In.

Sales Navigator will open in a new window.
To go back to LinkedIn, just click Go to LinkedIn.com at the top right.

🎥 Watch this short video guide

LinkedIn homepage showing where to click to access and sign in to Sales Navigator

What is LinkedIn Sales Navigator?

Think of Sales Navigator as LinkedIn’s VIP section — built for sales professionals and sellers who need precision and speed.

This premium sales tool gives you direct access to LinkedIn’s vast database to find and connect with leads. No more guesswork. No more dead ends. Just high-quality prospects, ready to engage.

Pro Tip: Use LinkedIn Sales Navigator's advanced filters to narrow down your lead search to the most relevant prospects.

With real-time updates, smart lead suggestions, and advanced search, you’ll hit your targets faster and smarter. 

This isn’t just about finding leads — it’s about finding the right leads and making your outreach more strategic than ever. Whether you’re connecting with decision-makers or uncovering hidden opportunities, Sales Navigator helps you reach your goals. Want to know more? Check out what LinkedIn Sales Navigator is in detail

How to use LinkedIn Sales Navigator?

Signing up is easy. Winning with it? That’s strategy. Let’s get started with LinkedIn Sales Navigator to generate leads and build your pipeline:

🔍 Lead Search: Use the advanced search filters to find potential leads based on criteria like industry, company size, seniority level, and more.

📌 Save Leads and Accounts: Keep track of your prospects by saving them to your lead lists and account lists.

🤝 Engage with Prospects: Reach out directly using InMail messages or engage with their content to build relationships.

Lead generation funnel in Sales Navigator with advanced filters, saved lists and InMail

Stay on top of your game — regularly check your lead recommendations and updates on saved leads. Opportunities don’t wait!

Pro Tip: Integrate LinkedIn Sales Navigator with your CRM. Automate follow-ups. Work smarter, not harder.

Need a step-by-step guide? Check out how to sign up for Sales Navigator.

What are the benefits of LinkedIn Sales Navigator?

Want to maximize your sales efforts? The benefits of using LinkedIn Sales Navigator are huge — here’s why:

🔍 Advanced Search Capabilities: Pinpoint your ideal target audience with advanced filters that go beyond the basic LinkedIn search.

⚡️ Real-Time Updates: Stay informed about job changes, company news, and other triggers that can be opportunities for engagement.

🎯 Lead Recommendations: Receive suggestions for potential leads based on your preferences and saved searches.

Use these features to streamline prospecting, lock in high-quality leads, and ultimately speed up the sales process.

LinkedIn Sales Navigator interface displaying key features to optimize prospecting process
Pro Tip: Save searches and set alerts — new leads matching your criteria will pop up daily. Don’t miss out on potential opportunities!

How does LinkedIn Sales Navigator help sales professionals?

Sales is about connections, not cold emails. LinkedIn Sales Navigator helps sales professionals build relationships that convert. 

Here's how:

🔹 Enhanced Prospecting: Identify and connect with the right people, including decision makers and influencers within target companies.

🔹 Relationship-Based Selling: Leverage shared connections and interests to build rapport and trust with potential clients.

🔹 Lead Recommendations: Discover new prospects similar to those you've saved, expanding your network strategically.

Focus on relationship-based selling to create meaningful interactions that drive more conversions.

 

ALT description: GIF symbolizing trust and strong relationships in sales networking

Pro Tip: Like, comment, and interact before messaging. Warm leads close faster.

Want to team up with colleagues? See how to invite team members to your Sales Navigator.

What features does LinkedIn Sales Navigator offer?

Let’s talk tools — because LinkedIn Sales Navigator is packed with features that truly make a difference for sales professionals:

✔️ Advanced Search: Use advanced search filters to narrow down prospects.

✔️ Saved Searches: Save your search criteria and receive alerts on new matches.

✔️ Lead and Account Recommendations: Get suggestions based on your preferences.

✔️ CRM Integration: Seamlessly integrate with your existing CRM to sync data and activities.

✔️ InMail Messages: Reach out directly to prospects even if you're not connected.

✔️ Smart Links: Share content and track engagement with prospects.

Feature Basic Account Sales Navigator
Lead Recommendations
InMail Messages 5/month 50/month
Advanced Search Filters 🚫 Limited 🚀 Advanced

Together, these features help you find and connect with the right leads — saving time and boosting efficiency.

Pro Tip: Use TeamLink to see how you're connected to leads through your network, making introductions warmer and more impactful.

Is LinkedIn Sales Navigator worth it?

Short answer? Yes. LinkedIn Sales Navigator is worth it — but it all comes down to your sales goals and how you use it. Let’s break it down:

✅ Access to High-Quality Leads: The tool provides access to a vast pool of potential leads with detailed filters.

✅ Time Savings: Advanced features like lead recommendations and saved searches streamline your workflow.

✅ Integration Capabilities: Syncing with your CRM can enhance data management and efficiency.

One closed deal can more than cover the cost of your subscription — think of it as ROI in action.

GIF symbolizing the success and wins from using LinkedIn Sales Navigator
Pro Tip: Try the free trial and see how the features impact your sales process. If it doesn’t deliver, cancel — no risk, no stress.

Thinking about upgrading? Here’s how to upgrade to LinkedIn Sales Navigator.

How to generate leads with LinkedIn Sales Navigator?

Lead generation isn’t complicated with LinkedIn Sales Navigator — it’s all about strategy. Here’s your winning formula to find and engage the right prospects:

1️⃣ Define Your Ideal Customer Profile: Know the seniority level, industry, and other characteristics of your target.

2️⃣ Use Advanced Search Filters: Apply filters like company size, job title, and location to narrow down your lead search.

3️⃣ Save Leads and Accounts: Organize prospects into lead lists for easy tracking.

4️⃣ Engage with Prospects: Use InMail and shared connections to make contact.

5️⃣ Monitor Updates: Keep an eye on real-time updates for opportunities to engage.

Remember, the key is to personalize your outreach and build genuine relationships with your prospects.

Lead generation process in five steps using LinkedIn Sales Navigator
Pro Tip: Keep refining your searches and lead lists to target the most receptive prospects. Staying relevant keeps you ahead of the competition.

Need help activating your account? Check out  how to activate LinkedIn Sales Navigator.

Conclusion

Let’s be real: if you're in sales, you need LinkedIn Sales Navigator. It’s that simple.

With advanced search, real-time insights, and seamless CRM integration, you can target the right prospects, connect with high-quality leads, and close deals faster — all while tapping into LinkedIn’s powerful network.

Solo sales rep? Part of a larger sales team? It doesn’t matter. This tool changes the game. Pair it with Pronto, and you're unstoppable.

Don't wait — activate Sales Navigator now. Your competition already has.

Looking for even more firepower? Check out how Pronto’s Sales Navigator profile scraper can take your sales prospecting to the next level.

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