How to track job changes? [50% Closing Rate]

In the competitive world of B2B sales, timing is everything. Knowing when a key decision-maker or client has changed jobs can open the door to exciting new opportunities. Imagine re-closing your existing clients in their new companies—with an ultra-personalized pitch.

Many SaaS platforms charge hefty fees (upwards of €1000/month) to provide this functionality. But today, we’ll show you how to build an automated flow using n8n, LinkedIn, and Pronto, to achieve the same results for free.

This flow allows you to:

• Detect job changes for your closed-won deals.
• Enrich contact information, including their new email address.
• Notify your team in Slack or update CRM properties, so they can act quickly.

By the end of this article, you’ll have a step-by-step guide to implement a fully automated solution that costs virtually nothing and could massively boost your closing rates.

Why Job Change Tracking Is Critical

When your clients switch jobs, they bring a level of trust and familiarity to their new roles. This creates a golden opportunity for your sales team:

• Shorter sales cycles – Your existing rapport makes negotiations smoother.
• Higher conversion rates – If they loved your solution once, they’re likely to champion it again.
• Strategic upselling – Your product can now spread within a new company.

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According to research, clients who have already been closed once are far easier to win over again. With this flow, you’ll have a systematic way to capitalize on these opportunities before your competitors.

The Workflow: How It Works

This job change tracking flow operates in four simple steps:

1. Extract Deals and Contacts

Every week, the workflow starts by extracting all your closed-won deals and their associated contacts from your CRM (e.g., HubSpot).

2. Scrape LinkedIn Profiles

For each contact, the system scrapes their LinkedIn profile to detect any changes in their current position.

• The workflow compares the current company listed on LinkedIn with the company stored in your CRM.
• If there’s a mismatch, it flags the contact for further processing.

💡 Pro Tip: Use LinkedIn URLs instead of company domains for comparison. LinkedIn URLs are more unique and reliable, especially for identifying specific company pages.

3. Enrich Contact Information

Once a job change is detected, the flow enriches the contact's information by:

• Searching for their new company email address using a cascade of enrichers in Pronto.
• Verifying the accuracy of the new email before saving it.

4. Notify and Update CRM

Finally, the enriched contact details are processed:

• The contact's information is updated in your CRM.
• A Slack notification is sent to a designated sales channel, highlighting the updated contact.

At this stage, your sales team can step in to craft an ultra-personalized outreach strategy.

Tired to do it alone? I can implement it for you for free > Book a meeting with me here.

Implementation Steps

Here’s how to build this flow using n8n, LinkedIn, and Pronto.

Tools Required

• n8n: A powerful no-code automation tool.
• Pronto: An email enrichment tool.
• LinkedIn: For scraping job changes.
• Slack: For team notifications (optional).
• HubSpot (or your CRM): To manage your contact database.

Step 1: Extract Closed-Won Deals

Set up an n8n workflow to pull all closed-won deals from your CRM. Use filters to focus on recent deals and associated contacts.

Step 2: Scrape LinkedIn Profiles

For each contact:

• Retrieve their LinkedIn profile URL.
• Use a scraper (like Pronto’s LinkedIn integration) to fetch current job information.

Step 3: Compare and Enrich Data

• Compare the LinkedIn company information with the CRM data.
• If there’s a discrepancy, trigger Pronto to find the contact’s new email.

Step 4: Notify and Update

• Update the contact's record in your CRM with the new company and email information.
• Send a Slack notification to your sales team to prompt immediate follow-up.

Tired to do it alone? I can implement it for you for free > Book a meeting with me here.

Best Practices

1. Personalize Outreach

When reaching out, reference your previous relationship. Highlight the results you delivered in their previous role and how your solution can replicate that success in their new company.

2. Focus on High-Value Contacts

Prioritize closed-won deals with high contract values or strategic importance.

3. Test and Iterate

Run the workflow in a test environment first to ensure data accuracy and workflow efficiency.

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Why This Workflow Works

Unlike traditional sales tactics, this method targets warm leads—contacts you’ve already built trust with. By combining automation with thoughtful outreach, you can:

• Reduce time spent on manual research.
• Focus on building deeper and longer client relationships.
• Maximize your return on investment.

This job change tracking flow is a simple yet powerful way to stay ahead of the competition. With a minimal setup cost, you can tap into one of the most overlooked sales opportunities and significantly boost your closing rates.

Ready to implement this flow? I can implement it for you for free > Book a meeting with me here.

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